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loyalty blog

Why hasn’t the technology of the Jetsons come to fruition? Why can’t I wake up and be taken through a conveyor belt that automates the process of showering/getting dressed/eating breakfast/greeting the family/heading out to work? It feels like the future, after all. We all tote around connected...

We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is...

A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as...

They’re dedicated, loyal, and consistent, and they’ll stand by brands that prove their worth. With them controlling. Yet, every day 11,000 of them turn 65 in...

We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s...

There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile...

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...

Assuming you're over the age of 15, and we're fairly certain most of our readers are, you probably remember the painstaking way kids with crushes used to...

Just 100 years ago the first cross-continental phone call was made. Now, you're reading a blog post while listening to music streaming from the cloud and...

There's a restaurant here in Salt Lake that has amazing cheesesteak sandwiches. They're nationally known for them, in fact. The place started out humbly...

I consider myself “hard to get” for marketers. I don’t watch live television very often. I don’t listen to much terrestrial radio. I don’t click online ads or...

If you’re reading this, you’re probably pretty savvy to marketing. You probably recognize that a lot of companies are trying to get your attention. We’re...