the
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loyalty blog

As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids have selective hearing, but so do grownups like us. When was the last time any of us actually sat through a commercial? Can you recall the...

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly...

Is there such a thing as a 30-day plan to guarantee customer engagement and loyalty? Nope. But we’re firm believers that there are specific steps every...

“People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body...

It can feel really good to go along with the crowd. There's not much risk in wearing a Golden State Warriors jersey, buying tickets to a Taylor Swift concert,...

Most readers of this site (and any other website) won't make it past this first sentence. Heck, most of them didn't even make it past the headline.