How can someone be loyal to a company with whom they’ve never had personal contact with? Think for a second about the companies you’re loyal to. One of the major reasons you love them is likely because you’ve connected with someone there. It could be a dedicated manager assigned to your needs, or...
It’s been well established that customer loyalty is a fickle concept - if it exists at all. That being said, you can find any number of articles and thought...
If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth...
Okay, so the title is a bit misleading. There really isn’t a tool that’s going to make building loyalty easy. If such a thing existed, it probably wouldn’t be...
We write about Millennials often on this blog, and for good reason: they're a giant, well-informed monster of a generation that has proven to be somewhat...
Hi, my name is Brandon and I’m addicted to loyalty programs. That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of...
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Brandon Carter