Last week we posted about the idea of building customer loyalty by adding value. In that post we talked about how the traditional customer/business relationship is primed for disruption by value. We offered a few basic concepts to consider, but...
Yesterday Amazon Prime Day brought the world to a screeching halt, as people fought virtual tooth and nail for cut rate deals on otherwise unattainable...
Remember Office Space? The 1999 cult classic about cubicle dwellers spoofed the worst aspects of modern organizational culture. 16 years later, the film, and...
How can someone be loyal to a company with whom they’ve never had personal contact with? Think for a second about the companies you’re loyal to. One of the...
It’s been well established that customer loyalty is a fickle concept - if it exists at all. That being said, you can find any number of articles and thought...
If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth...
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Brandon Carter