If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth hacking" and "user onboarding experience". And we marketers do love a good buzzword, or phrase. For the uninitiated, content marketing is...
Okay, so the title is a bit misleading. There really isn’t a tool that’s going to make building loyalty easy. If such a thing existed, it probably wouldn’t be...
We write about Millennials often on this blog, and for good reason: they're a giant, well-informed monster of a generation that has proven to be somewhat...
Hi, my name is Brandon and I’m addicted to loyalty programs. That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of...
So you’re finally going to do it. You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business...
We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to...
Brandon Carter
