Remember Office Space? The 1999 cult classic about cubicle dwellers spoofed the worst aspects of modern organizational culture. 16 years later, the film, and it’s caricatures of the corporate world still hold up. While obviously an extreme example, many modern offices suffer from the same issues as...
How can someone be loyal to a company with whom they’ve never had personal contact with? Think for a second about the companies you’re loyal to. One of the...
It’s been well established that customer loyalty is a fickle concept - if it exists at all. That being said, you can find any number of articles and thought...
If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth...
Okay, so the title is a bit misleading. There really isn’t a tool that’s going to make building loyalty easy. If such a thing existed, it probably wouldn’t be...
We write about Millennials often on this blog, and for good reason: they're a giant, well-informed monster of a generation that has proven to be somewhat...
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Brandon Carter