There’s a lot of ongoing discussion about the idea of measuring customer loyalty. It’s a worthy endeavor, but for many, a painstaking and often fruitless one. Here’s an experiment: The next time you run into a business owner or manager, ask them what customer loyalty means to them. Some will say a...
Access turned 30 this year. If we were embodied in an individual, we might have spent this year moping around, complaining about how hard it is to recover from...
So you’ve built and launched a loyalty program. Congratulations!
Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How a coupon can help me connect with the...
Are we heading into the most competitive holiday shopping season ever? We know last year was a little intense, beginning with a Black Friday/Cyber Monday full...
I’m a mobile wallet user, sure. I used it once when my gas tank was nothing but fumes and my physical wallet was nowhere to be found. I used it another time...
Brandon Carter
