Hi, my name is Brandon and I’m addicted to loyalty programs. That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of the options this particular solution offers is “loyalty programs,” or the ability to add all (or most) of my various loyalty cards in...
So you’re finally going to do it. You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business...
We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to...
There’s a lot of ongoing discussion about the idea of measuring customer loyalty. It’s a worthy endeavor, but for many, a painstaking and often fruitless one....
Access turned 30 this year. If we were embodied in an individual, we might have spent this year moping around, complaining about how hard it is to recover from...
So you’ve built and launched a loyalty program. Congratulations!
Brandon Carter
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