Posted by Kendra Lusty on Jan 16, 2020 8:13:10 AM

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member Engagement: How to Collect Actionable Data. In part 2 of the series below, we describe how to take this new metric and customize a member marketing plan. Ideally, you’ve f...

Posted by Kendra Lusty on Jan 8, 2020 9:07:09 AM

Can you add up the number of members you have? Yes. Can you calculate your quarterly profits? Yep, easily. But can you put a solid number to something as nebulous as a member’s level of engagement? Yes, actually you can. And in doing so you can help your members succeed based on their individual levels of loyalty. Lack...

Posted by Gary Toyn on Dec 12, 2019 9:05:00 AM

If you don’t like receiving gifts, then stop reading. 

Posted by Kendra Lusty on Nov 21, 2019 9:45:00 AM

I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.” So people kept giving her marshmallow after marshmallow after marshmallow… After marshmallow… I’m convinced that’s why she learned to say it often. Aaaaaand why...

Posted by Ashley Autry on Aug 1, 2019 10:49:21 AM

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

Posted by Kendra Lusty on May 16, 2019 8:00:00 AM

You’ve probably heard it called customer success – after all, that’s what it’s known by in most of the business world. Here at Access, we call it client success and we have an entire department dedicated to it. Or you could call it member success. While not a buzz word, this would be just as relevant a term. What am I ...