Posted by Kendra Lusty on Jan 8, 2020 9:07:09 AM

Can you add up the number of members you have? Yes. Can you calculate your quarterly profits? Yep, easily. But can you put a solid number to something as nebulous as a member’s level of engagement? Yes, actually you can. And in doing so you can help your members succeed based on their individual levels of loyalty. Lack...

Posted by Kendra Lusty on Dec 2, 2019 8:23:00 AM

We've written previously about the power of building strong relationships with merchant partners. But to highlight our partnership marketing team at Access, let's explore the importance of valuable offers and why merchants trust their business with Access.  When it comes to merchant discounts, most consumers just want ...

Posted by Kendra Lusty on Nov 21, 2019 9:45:00 AM

I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.” So people kept giving her marshmallow after marshmallow after marshmallow… After marshmallow… I’m convinced that’s why she learned to say it often. Aaaaaand why...

Posted by Gary Toyn on Oct 1, 2019 10:58:00 AM

Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to the central question of member expectations - and how recent data suggests a growing perception gap among the membership organizations that serve them. At Access...

Posted by Andrew Graft on Mar 2, 2019 10:12:00 AM

Those of us here at Access like to think of our little corner of the world as the happiest place on earth. Singing, dancing, group hugs...you know, the kind of behavior you'd expect from the people at America's largest discount network. 

Posted by Kendra Lusty on Dec 13, 2018 8:20:00 AM

We’ve discussed often on this blog how customer engagement begins with employee engagement. In fact, we strongly believe the best path to happy customers is to start internally. It’s why we invest so much of our heart into making sure our own employees feel valued. The fourth quarter here at Access has been both reward...