Coupon Statistics: The Ultimate Collection

Posted by Brandon Carter on Feb 14, 2017 8:00:00 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.

In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands.

People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.

mobile coupons

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Topics: coupon statistics, coupon stats

The Customer Engagement Recap - January 17

Posted by Brandon Carter on Jan 16, 2014 11:18:00 PM

Finish off your week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • Mobile Apps Help Lure Customers, Spur Loyalty
  • Embedded Loyalty Needed to Spur Mobile Payment Adoption
  • Smarter Couponing: Why Coupons Are Here to Stay
  • When is a Loyalty Program Member More Trouble than He’s Worth?
  • Email Mostly Mobile
  • InMarket Launches iBeacons In U.S. Grocery Stores
  • 3 Loyalty Trends for 2014
  • Deals, Mobile Drive 2013 Holiday Shopping
  • How One Woman Saved Enough To Quit Her Job And Move To Paris

 

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Topics: Ongoing Incentive Programs, Mobile Coupons, Discount Programs, Credit Card Rewards Programs, Payment Card Rewards, Member Benefits, Viewpoints, mobile wallet adoption, Access Development, Weekly Recaps, loyalty statistics, mobile engagement, geocommerce, coupon statistics, customer loyalty

Smarter Couponing: Why Coupons Are Here to Stay

Posted by Dave Bona on Jan 14, 2014 11:51:00 PM

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Topics: Customer Incentives, Mobile Coupons, Merchant Discount Network, Viewpoints, dave bona, Access Development, coupon statistics, coupons, customer loyalty

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