the
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loyalty blog

You may have noticed our blog has been quiet for a few weeks as we focused elsewhere during the recent outbreak of COVID-19. Or, if you haven’t noticed because more urgent concerns fill your attention, we understand. We hope you and yours are safe, healthy and ready to help each other recover. It’s...

Typically, organizations partner with a discount program provider, but what about creating one yourself? This article discusses critical factors to help you...

There are many ways to define customer loyalty. First and foremost, customer loyalty occurs when an individual consistently engages with a brand through...

Getting free stuff is great, but… There’s always a little skepticism that comes with a “free” price tag. What’s wrong with it? Does the quality level match the...

Last week, we outlined the process for calculating an actionable number to describe each member’s level of engagement in the article, Gauging Member...

Can you add up the number of members you have? Yes. Can you calculate your quarterly profits? Yep, easily. But can you put a solid number to something as...