It seems like we're several years into "personalization" as the hot topic in marketing and sales. You can easily lump it in with other buzzwords like cryptocurrency and bots. For good reason, too. Personalization, when done correctly, is like using a cheat code to customer's hearts. It shows you...
When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had...
For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly. In reality, the opposites of...
You’ve probably heard all the same talk I did. “Robots and AI are the future!” “Automation and personalization are the next great wave of customer engagement!”...
Your customers have a voice. Your customers use that voice to leave feedback about your business within seconds on social media and online review platforms...
Whatever the relationship, there’s one thing that’s valued most. Trust. Most know it’s easier selling to an existing customer than acquiring new ones. While...
Access has always been very good at customer relationships. We wouldn’t have experienced steady, uninterrupted growth for 30+ years if we didn’t have a good...
As engagement, loyalty, and customer success pros, we have a lot of tools to work with. Loyalty programs, incentives, gifts, rewards, content, data, and...
Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone...
Every customer is a member. At least, that's an argument I've tried to make a couple times here. To me, "customer" implies someone that completed a...
Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.” And you know what: it’s true! People do randomly...
So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2024, more than...
Brandon Carter
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