Last week in this article, we introduced you to Access Fundraising (formerly TriQuest Fundraising), a new division of Access Development that has spent its first year creating new and better ways to simplify fundraising. For several years before the restructuring, I ran the blog for TriQuest...
We discuss loyalty on this blog a lot – mostly in regards to customer loyalty, member loyalty and employee loyalty. After all, Access Development is the...
Let’s face it. Many membership professionals have struggled with low engagement for so long, some may wonder if their program has been damned to membership...
This is the API that Access built. This is the data that’s easier to share Because of the API that Access built. This is the member who is saving today Thanks...
For every action, there’s an equal and opposite reaction. For instance, it was fun eating the Halloween candy you should’ve been handing out to...
In this day and age, when consumers have more choices on where to spend their money, and more economic incentive to be overly selective about those choices,...
Stated simply, customer engagement is the depth of the relationship a customer has with a brand. It’s a fair question that’s being asked with more frequency,...
There’s a longtime adage in business that says it costs five times more (or even more) to acquire a new customer than to retain an existing one. It’s cited all...
2018 is the year you're going to make a ton of money. Even more than you're already making. Some of it will come from new customers. But the majority of it...
December is a fun time around Access. Holiday decorations are up (and a contest for best-decorated area is underway), employees are catching the spirit, and...
It seems like we're several years into "personalization" as the hot topic in marketing and sales. You can easily lump it in with other buzzwords like...
When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had...
Kendra Lusty
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