the
access
loyalty blog

In the world of work, people take a job because it provides a source of income and benefits. They excel at work, and run through brick walls for their company, because of a whole other host of factors. Primarily: pizza parties. ... Bear with me here.

As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids...

Are you mad at a business right now? Maybe the laundromat lost your favorite shirt. Perhaps the local chicken place served up fried vermin instead of chicken....

Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly...

If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a...

Is there such a thing as a 30-day plan to guarantee customer engagement and loyalty? Nope. But we’re firm believers that there are specific steps every...

We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about...

Sometimes change stinks. New Coke. When the "Most Interesting Man in the World" turned into one that was just "Sort of Interesting." That one time a major...

We produce a ton of content on the topics of customer engagement and loyalty, discount programs, member benefits, rewards and incentives, consumer research and...

“People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body...

It was game three of the World Series, 1932. The New York Yankees versus the Cubs at Wrigley Field. Score tied 4-4. An aging Babe Ruth steps up to the plate...

It's fun to invest in something that can lead to greater loyalty and engagement. Maybe it's a loyalty program, complete with gamification and micro-rewards...