Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. I think my record is 18 selections before I got frustrated and pounded 0, which wasn’t listed but thankfully sent me to the operator anyway. I...
We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of...
Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...
Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all. Recent studies...
Love at first sight can happen. Just ask Hollywood. Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all...
A customer is someone who buys something. A member is someone who belongs to something. Every business should aim to have members, even those without a formal...
Kendra Lusty
