I’ll never forget how tiny my daughter was when she learned to say “thank you.” If you gave her a marshmallow, you were guaranteed an enthusiastic “thank you.” So people kept giving her marshmallow after marshmallow after marshmallow…
We’ve been sharing the inner workings of the Access’ discount network for a few weeks now. This week in part 3 of our series about the partnership marketing team, we discuss the current effort to enhance the travel experience for members.
When people hear the term “travel discounts,” they usually imagine discounts on hotel stays, car rentals, etc. You know, expenses associated with getting there and staying there.
Indeed, those things are important. Extremely important. So much so, in fact, that we place a great deal of effort into securing major discounts on them. Alone, however, they don’t account for the entire travel experience.
From family activities to business luncheons, travelers fill their days with shopping, recreation, dining out and more.
Last week we discussed the importance of building strong relationships with merchant partners. This week, in part 2 of our series about the partnership marketing team at Access, we explore the importance of valuable offers and why merchants trust their business with Access.
When it comes to merchant discounts, most consumers just want to know one thing: how good is the deal?
But for merchants, there’s a lot riding on the type of discount they can (and should) be willing to offer.
How is it then that the Access network consistently has better offers from more merchant providers than any other value added benefit in America? Especially when deep discounts are often associated with marketing gimmicks that only attract coupon addicts – customers who give their loyalty to the best current deal, not to favorite brands?
You may have noticed this blog contains many articles explaining why strong relationships are important in the business world. Organizations need a good rapport with their members, businesses with their customers, companies with their employees, etc.
At Access, we know the value of strong relationships. After all, we manage the nation’s largest network of merchant discounts. This kind of achievement only happens when you’re devoted to forming and forging relationships.
As the ‘silent partner,’ we strive to make the experience beneficial not just for merchants but for organizations and their members, too. Consequently, Access spends a great deal of effort honing strategies for communicating with everyone we deal with.
As America’s largest discount network, we at Access have a long history of working with fundraising organizations (of all shapes and sizes) to help them raise money for the causes they care about – most typically through the sale of our high-value local discount cards (e.g., our Champions Card).
However, while discount cards and other traditional fundraisers are still very popular, they don’t fit the needs of every group needing to raise money. The fundraising landscape has expanded to include online fundraisers, which are rapidly growing in popularity. Since Access Fundraising works regularly with youth sports teams and community groups, it saw a growing need for an online fundraising platform optimized to their specific needs.
Last week in this article, we introduced you to Access Fundraising (formerly TriQuest Fundraising), a new division of Access Development that has spent its first year creating new and better ways to simplify fundraising.
For several years before the restructuring, I ran the blog for TriQuest Fundraising, sharing strategies and tips for a successful fundraiser. This week, I got to sit down with Rusty Bentley, President of Access Fundraising, and get a deeper look into the products offered, see what the first year looked like, and discover its plans for the future.