Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied. You smile at panicked travelers and calm their worries. You talk confused customers through all their questions. You are the glue that...
We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of...
Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to...
Let’s face it. Many membership professionals have struggled with low engagement for so long, some may wonder if their program has been damned to membership...
Being an association representative isn't easy. You can talk yourself blue about all the great things the organization does - lobbying, insurance, collective...
Kendra Lusty
