If you’re interested in adding some membership perks to liven up your benefits package, then congratulations! Many businesses have used perks to deepen their connection with members, increasing engagement and, therefore, customer retention. For a refresher course on the power of offering membership...
Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like...
Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied....
We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of...
Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to...
Kendra Lusty
