Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like magic. And others have said it far more eloquently than I did: "Words have energy and power with the ability to help, to heal, to hinder, to...
Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets....
Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied....
We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of...
Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...
Researcher Gary W. Toyn has long investigated the challenges faced by organizations across the membership spectrum. In this study, Gary turns his attention to...
Kendra Lusty
