You’ve probably heard it called customer success – after all, that’s what it’s known by in most of the business world.
Here at Access, we call it client success and we have an entire department dedicated to it.
Or you could call it member success. While not a buzz word, this would be just as relevant a term.
What am I talking about?
All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little, it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.