I've seen this movie before. An organization decides they want to launch a B2B (business to business) reward program, kicks off an RFP (request for proposal), and gets quoted a build timeline that stretches past the next fiscal year. The platform spec takes two months. The integration requirements...
At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the...
Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...
Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing...
The biggest lever for growth isn’t always about driving more traffic to an online store. It’s not even about convincing potential customers to buy. Even more...
Sometimes, old news is good news. That’s the case with returning customers because acquiring a new customer can cost 5-7x as much as retaining an old one.1...
Ryan Marvel
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