If you’re interested in adding some membership perks to liven up your benefits package, then congratulations! Many businesses have used perks to deepen their connection with members, increasing engagement and, therefore, customer retention. For a refresher course on the power of offering membership...
Ray Bradbury – author of the space travel and colonization classic The Martian Chronicles – once wrote, “Half of the fun of travel is the aesthetic of...
Member discount programs can be an effective benefit, especially in times of high inflation when members are looking for ways to stretch their paychecks....
More and more large consumer businesses are purposefully devising a difficult and tiresome customer service experience to frustrate customers and generate...
I’m sure we’ve all seen at least one viral video of an unsuspecting (or overconfident) person stepping on a fast-running treadmill only to go flying off the...
Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like...
There are 525,600 minutes in a year, and as the popular Broadway song asks: “how do you measure a year?” As we at Access look back on 2021, perhaps we’d...
You get seemingly a bazillion of them a day. Some of you probably just immediately toss them into the trash, while others carefully pore through each one,...
Open enrollment season is also known as hug-a-harried-HR-professional season. Okay, I just made that up, but the fact remains that open enrollment is a busy...
Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied....
We’ve been sharing the inner workings of the Access’ discount network. With the help of our partnership marketing team, we discuss the current effort to...
For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have...
Kendra Lusty
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