It’s hard to believe that so many companies still devote most of their resources to new business. Don’t get us wrong, a new customer is always a worthy pursuit. But this laser focus on the present often comes at the expense of the future. US companies spend $50 billion yearly on loyalty programs....
We’ve written previously about the underlying science behind why discounts are such a powerful member/customer engagement tool. Aside from the rush of...
Scratch. Bills. Buckaroos. Smackers. Dough. Green. No matter what you call it, there’s just something about cold hard cash. People have more appreciation for...
Did you see the recent statistics predicting a huge resurgence in travel this year? They’re pretty surprising, and yet not surprising at all. Recent studies...
Love at first sight can happen. Just ask Hollywood. Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all...
A customer is someone who buys something. A member is someone who belongs to something. Every business should aim to have members, even those without a formal...
Kendra Lusty
