Let’s play “The Stereotype Game!” Q1: Of the following choices, which is the best way to appeal to Millennials? A) Free Cats and Gourmet Meals (each only for Instagram photos, not for actual consumption) B) Unlimited Pop Tarts C) Endless Streaming Game of Thrones Episodes with Handy “Witty Things...
We've already gone over some ideas about creating emotional bonds with Millennials and their forebears, the Baby Boomers. In between the two, of course, is...
A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as...
They’re dedicated, loyal, and consistent, and they’ll stand by brands that prove their worth. With them controlling. Yet, every day 11,000 of them turn 65 in...
We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s...
There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile...
Brandon Carter
