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loyalty blog

Most ecommerce brands treat “place order” as the finish line, but it's actually the starting line.

Many businesses spend their entire budget chasing new leads while ignoring the people who already support them. Shifting your focus toward long-term growth...

Sometimes, I drive to a new store an hour away because I need a specific item. Sometimes I download an app to order one thing. Sometimes I'll join a loyalty...

A member emails your office asking whether the organization offers any travel discounts. You forward it to two colleagues. Nobody knows.

Many ecommerce brands spend their time chasing the wrong thing. They're watching their traffic climb, celebrating spikes in new customers, and treating revenue...

You know that feeling right after you buy or sign up for something. That quick little jolt of "wait, did I just do that?" Maybe it's joining a gym, subscribing...

I buy Oreos a lot: for the treat cabinet, for parties, for gifts. No one complains about Oreos. But as prices for everything keep rising, I’ve been trying out...

Winning new B2B customers is becoming more and more expensive every year, and that’s something most companies are experiencing right now. In fact, studies show...

At some point in most membership organizations' history, someone in a planning meeting used "loyalty program" and "member reward program" interchangeably, the...

Customers love rewards. Rewards are motivating. Earning them is fun. Using them is even more fun. How do businesses feel about rewards? Rewards are more likely...

Most businesses that run a customer rewards program can tell you how many people signed up. Far fewer can tell you whether the program is actually increasing...

There are two ways to grow an ecommerce brand. One is the grind: spend a ton on ads, hope people come back, and keep repeating the cycle. The other? Build a...