10 Reasons Why Discount Programs are Worth Your Investment

Posted by Brandon Carter on Jun 16, 2015 9:00:00 AM

Few things are as exciting as getting something for free.

But some things are worth paying for. Good shoes, home contractors, high speed internet, vacation experiences, and a good work wardrobe are all things most of us would agree are worth an investment.

In the business world, the items worth investing in aren’t quite so universal. To some it’s reliable software developers, to others it’s an agile CRM system.

To a business, free stuff comes with risks, especially if it’s going in front of customers. At risk is more than just a few dollars - the cost of reputation and customer perception can be enormous.

There is room for skimping in business.

However, if it has your brand on it, it’s worth an investment.member benefits

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Topics: Farm Bureau Member Benefits, Discount Programs, Member Benefits, free employee discount programs

Why THAT Brand Isn't On Your Discount Program

Posted by Brandon Carter on Mar 25, 2015 6:30:00 AM

Operating the nation's largest discount network is lots of fun. We get to work with cool brands, mom and pop joints, amusement parks, and other fun stuff. We help people save money on things they actually need to buy, which is even better. 

For the end user, getting access to a discount program is a little like Christmas morning. It's fun to tear through the program and see all the places you love that are on it, plus inspiration that comes from knowing they can save on places they've never been before. Most Americans probably haven't considered picking up some Pakistani food before, but a mobile coupon for 30% off tends to open minds. (Personal recommendation: start with seekh kebabs.)

In the midst of all that excitement there's also usually a bit of a letdown when people don't see some of their favorite brands. 

"Where's Walmart? Or Whole Foods? Or (insert popular brand name here)?"

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Topics: Mobile Coupons, Discount Programs

Five Warning Signs Merchants Need to Know About Scammy Discount Programs

Posted by Dave Bona on Feb 23, 2015 7:30:00 AM

Access has spent a lot of time on this blog talking about discount programs because, well, it’s kind of our thing. We’ve talked about what a discount program can do for a business as well as what ingredients go into a program that people will use and love. They’re a tremendous way to bring in new customers and build incremental revenue.

I want to address the merchants, the businesses who provide the meat for discount programs. For the most part, these restaurants, retailers and service providers are just trying to grow their customer base while also continuing great value and service to the people already in their stores.

Merchants get calls and sales pitches all day long on marketing services: Coupon distributors, daily deals, text messaging campaigns, loyalty programs, direct mail pieces, and on and on and on. Sorting through the mess is an impossible task, but necessary if they want to keep their businesses open.

I can provide some help at discerning the differences between discount programs. After 30 years in the space we’ve seen the good, the bad and the scammy in this industry. Here are some warning signs of someone who’s simply looking to take merchants for a ride:

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Topics: partnership marketing, Discount Programs

The Customer Engagement Recap – December 5

Posted by Brandon Carter on Dec 5, 2014 2:35:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Today's Jobs Report Is Just Good News, Period
  • Will Amazon's new private label give Pampers a run for its money?
  • Stagnancy in Your Loyalty Program? Time for a New Perspective
  • Twitter Offers drops digital coupons into your feed
  • Why Employee Discount Programs Work: From One HR Professional to Another
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Topics: Customer Engagement, Employee Discount Programs, Customer Incentives, HR, Discount Programs, Payment Card Rewards, Viewpoints, Weekly Recaps, loyalty programs, customer loyalty, consumer trends

The Customer Engagement Recap – November 14

Posted by Brandon Carter on Nov 14, 2014 1:21:00 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Black Friday doesn't have the best deals
  • UPS Braces for Online Shipping Surge With New Delivery Tactics
  • What Consumers Want From Brands This Holiday Season
  • Cheap gas will goose spending by 6%, analyst sees $52B in savings
  • Finding the Right People at the Right Time: Coupons and Loyalty Programs
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Topics: Customer Engagement, Customer Incentives, Discount Programs, Viewpoints, deals, Consumer spending, Weekly Recaps, coupons, customer loyalty

The Relationship Between Member Benefits, Discount Programs, and Successful Associations

Posted by Brandon Carter on Nov 12, 2014 3:32:00 AM

 

member benefits case studiesI joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful Powerpoint on writing press releases.

That’s all. Obviously, that relationship didn’t last too long. The press releases I’ve constructed since are better, I suppose. Worth my investment into the organization? Eh, nope.

Ask someone why they join a professional association and they’ll offer up networking, educational opportunities, certifications, or representation. All important and vital functions of any association.

Then, ask someone why they won’t renew a membership, or why they’re not interested in joining at all, and they’ll tell you it’s because they didn’t see the personal value in it. There’s just not enough in it for them to justify the expenditure.

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Topics: Educator Access, Customer Engagement, Customer Incentives, Discount Programs, What is Loyalty?, Member Benefits, Viewpoints, member retention, member engagement, customer loyalty, educaiton association member benefits

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