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Posted by Kendra Lusty on Sep 3, 2020 7:42:50 AM
In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members can only be as strong as your ability to communicate. After all, your outreach program is the best way for you to showcase all the many benefits of membership.
If your communication efforts don’t have a clear message, or if they aren’t being seen in the first place, then it’s your relationship with members that will suffer the most.
Consider these statistics which show what people expect from communication with the businesses they frequent:
Posted by Kendra Lusty on Aug 25, 2020 9:32:47 AM
You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you want is for your communication be the weak link that prevents your relationships from being as strong as they can be.
Unfortunately, talking to members can sometimes feel like a one-sided conversation.
Whether you're sending emails, leaving phone messages, posting on social media or pinning flyers to message boards, you don't always get to see the response. Yet, the hope is everyone reads carefully and reacts enthusiastically.
Posted by Michelle White on Aug 4, 2020 8:45:00 AM
Summer vacations certainly didn’t pan out this year like we all envisioned.
Most Spring Break travel was re-routed to the back yard as the entire country canceled their travel plans and hunkered down to control the spread of the dangerous coronavirus.
And not even the happiest place on earth was immune.
Disneyland® Resort closed its Anaheim, CA gates for only the fourth time since the park opened. Walt Disney World® in Orlando, FL had closed a few more times due to impending hurricanes but each of those closures lasted only a day or two. These multi-month park closures for COVID-19 have been nothing short of historic.
And while many Americans may not be ready to venture too far away from home just yet, at some point, people will indeed be ready – and eager – to travel again.
Posted by Andrew Graft on Jul 30, 2020 3:00:00 PM
Ray Bradbury – author of the space travel and colonization classic The Martian Chronicles – once wrote, “Half of the fun of travel is the aesthetic of lostness.”
What did Mr. Bradbury mean when he penned this now famous quote? We may never know.
Don’t get the wrong idea, of course. We get the part about travel being extra rewarding when people get far off the beaten path into places they didn't even know existed. (Duh.)
What civilization will always wonder is this. Did he mean “half” in the general sense, as in give or take a third? Or “half” in the 50% sense, where if he’d meant 51 percent, he’d have said 51 percent?
Whatever the math behind Ray’s statistical calculations, one thing we know for sure…
People looooooove to travel.
Families and individuals of all ages, sizes and incomes. To faraway lands. For weekend getaways. To pursue new business deals. With kids. Without kids. On planes, trains, automobiles, boats and buses.
And when it comes to the best corporate discount programs, association member benefits, and membership perks in general, discounted travel is often among the most hotly pursued additions to the mix. Why? Because lots of money AND emotional expectation are wrapped up in most of our travel purchase decisions.
So to better understand today’s traveler, we at Access have compiled what we believe is a comprehensive “ultimate collection” of statistics having to do with the travel and tourism industry. We've tried to make this list as relevant as possible, which means we combed through recent research from travel and tourism related sources.
Most of these stats are focused on Americans who travel – though other nationalities may creep into the mix from time to time. We've provided source links for each statistic. Sometimes you’ll find the data conflicts with other sources - so we’ll leave it up to you to decipher which is most accurate.
We'll keep this list updated regularly with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments. Enjoy!
Posted by Kendra Lusty on Jul 16, 2020 8:58:15 AM
Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied from every angle what it takes to convince a person to purchase their product/service/doodad/you name it.
Unfortunately there are not quite so many resources out there for organizations for help in understanding the member journey.
At Access, we’ve been studying and pondering this for years, gathering membership statistics and analyzing different moments of the journey to the tune of hundreds of articles over the last decade or two.
Posted by Kendra Lusty on Jun 24, 2020 9:00:00 AM
In March, I set up a Zoom meeting with my family for the first time in my life.
Between loud kids of all ages, varied internet speeds, my screen mysteriously turning me green, and my dear, sweet grandma’s hearing aid issues...
It was 5% awesome and 95% chaotic nonsense.
So, only a little higher percentage chaotic nonsense than a typical family gathering.
I kid, I kid. Connecting with my family is always revitalizing. Over the years, we’ve had many reasons why we couldn’t physically meet. Siblings found jobs out of state, illnesses cancelled plans, etc. And of course, recently everyone was encouraged to forego proximity to loved ones for an extended amount of time.
