It's a dark, cold night. We're gathered outside around the campfire. There's a noticeable uneasy feeling lurking in the air. So with flashlight in hand, our scary story begins... ...Once upon a time there was a consumer that met a brand and became its devoted customer. The brand also expressed it's...
The holidays are nearly here, along with everything they bring: excitement, gifts, feasts, decorations, celebrations… Member loyalty. At least for clients of...
Three things about me... ...I’m a Millennial, median income-earning female. Why did I tell you this? Because simply knowing my age, salary and gender make it...
Your discount membership programs can have a powerful effect on your members' quality of life. That’s a serious statement. Having the power to affect someone’s...
Last week, we discussed the importance of a great onboarding effort in the article “What is Onboarding? The Next Critical Step in Your Loyalty Program.” And...
Congratulations! You’ve attracted yourself a new member and you’re bound to be best friends forever, right? The reality, unfortunately, is that most members...
Ashley Autry