Loyalty used to be simpler. You showed up, you got a punch card, you came back. Now customers have hundreds of alternatives a click away. Worse still, most of them have been burned enough times by programs that overpromised and underdelivered that their default is skepticism. The brands winning on...
Many ecommerce brands focus their marketing budgets on acquisition. This makes sense on the surface. After all, without customers, there’s no business....
Your customers can buy almost anything from almost anyone, from almost anywhere, almost instantly. So what makes you stand apart? Customers aren't just looking...
In today's competitive employment marketplace, businesses are constantly looking for ways to build loyalty. Membership discount programs help organizations...
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Customer loyalty and brand loyalty aren’t what they used to be. Between rising costs, endless options, and customers who can switch brands with a single tap,...
Perk is such a happy word. Maybe it reminds you of your perky friend with a talent for breathing excitement into a boring day. Or perhaps it conjures memories...
Ashley Autry
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